Friday, December 12, 2008

Fengjing (or, how to turn a Shanghai suburb into a tourist destination, in five easy steps)





1) Prettify your scenery. Tourists are suckers for canals and quaint little houses.










2) Narrow your streets, and repave 'em with "traditional" paving stones.














3) Make sure all the garbage and crap is kept safely on the non-touristy side of the old city.










4) Banners outside souvenir shops add a festive and colourful touch...








...especially when they remind residents that economic development is always paramount.










5) When in doubt, a little subtle messaging is always a good idea.








(okay, friendly locals are a pretty awesome bonus)

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